The company first started in Aleppo, Syria way back in 1989 with small branches around the Syriangovernorates. As the company grew, so did the customers interest in its products such as the medicalglasses, sunglasses, and contact lenses. Thanks to that, the company took trend in wholesale trade inSyria and its neighboring countries.Since then, other branches were built in other parts of the world. It expanded from Syria to Algeria,Lebanon, Egypt, Latvia, Oman, China, Saudi Arabia, United Arab Emirates, and South Korea.PURE was the first brand name that the company manufactured. Its design is unique and fashionable,particularly it suits the Arabian taste for the Arab region.Optical exhibitions and conferences is the company's way to develop the team's skill because thecompany believes that doing those will help their staff develop their skills, gain experience and ideas,and enable them to keep pace with the modern style & fashion. Helping their staff builds up their teamto be stronger and that will result for the company's greater growth. Brands: PURE, MARI DESIGN, MYCOLORS,CREATIVE CONCENT, YES